What Have I learnt?

Over the course I have learnt different aspect of Media that I haven’t known before however this specific unit I have learnt mainly the fundamentals of Genres, I also learnt about the 10 sectors of Media and also things I should look for when making a Music Video. 

10 sectors-

The following are the 10 main sectors in media that should relate when creating a media product:

1-      Radio

2-      Television

3-      Film

4-      Publishing

5-      Video Games

6-      Interactive media (Apps)

7-      Papers and Magazines (Press)

8-      Animation

9-      Advertising and Marketing

10-   Media photo image.

I also have learnt that there are three main stages of Media production the three main stages are:

·         Pre Production

·         Pro Production

·         Post Production

Genre:

I had mainly learnt that the word means type in French and that Genre was to mainly categorize markets so that people are able to consume it. 

I have also learnt that within genre there are many types of sub genres that branch off the original genre, for example Horror, Thriller. Furthermore I have also learnt about Hybrid Synergy which is two or more, genres coming together to form one new genre in general.


In genre  I have also learnt of things such as Iconography, Cross-over genres and newer terms such as intertextuality. Which all play a part in mentioning that media texts have either crossed over with another one, or there have been instances where there have been references made to other media texts.



Audience:
There are two types of main audience research for someone to know about, Primary, and Secondary audiences. Primary meaning that the content is mainly provided and aimed towards that specific group of people, or social class of people.  Secondary audiences are audiences that mainly come across the content and are being introduced to it for the first time for them to consume. That or they could be a different person to the original target audience.


I learnt about the Technical aspect of working in a Music Video as well by learning the term MESC.FX I was able to now identify the technical aspects of a music video the next time I analyse one.

- Mis-En-Scene (Props, codes and conventions that enforce a genre)
-Editing (The cuts and edits of the video if there were any).
-Sound (Non Digetic and Digetic sound including other things like backing tracks and original audio)
-Camera(Different shots used in a music Video).
-FX (Special effects implanted within the music video to make it look eye catching and enforce the thought of Audience gratification.)




As the course goes on I will be learning some more ideal fundamentals needed in media studies mentioned above were only some if the key aspects that I have fully understood as well as worked with.